Propaganda in Advertising

In this Bud Light commercial there is 2 propaganda techniques shown. The first one is used by using a famous well known celebrity in the commercial, Will Ferrell. It makes it were more people can be interested and want to watch it more. Secondly they use the movie the actor is in to sale and market their beer, which is Semi-Pro. And then even at the end of the commercial the voice over in the back doesn't even mention the beer, he just says the movie's release date. This is a great commercial to showcase propaganda techniques.